Cultural industries of the national economy and social development had a profound impact to the community in the industrial chain in a “new industries”, “sunrise industry.” As a border port city of Ruili, where there is a wealth of cultural resources, which is the focus of jewelry and bright. Search for historical context, it is not hard to find, there is the history of Ruili jewelry trade. With names such as sister, Dai language means “precious stones Street”, that is, for the history of jewelry production, trading places. As early as the 1980s in the oriental culture to the mainstream of the various countries of the outstanding reputation of the jewelry industry. To the early 1990s, and Ruili and the construction of a national standard first less jewelry market. Yunnan as a whole jewelry industry has played a significant role in promoting. Ruili is now five professional development for the market, forming a raw material – processing – wholesale – retail industry’s one-stop chain. From the beginning of 1993, Ruili on the jewelry industry in the east of Climbing the strategic high ground, 14 years ago, Ruili has become a well-deserved, “the Oriental Jewelry City.” At the beginning of reform and opening up, China’s jewelry market, the annual demand of about 2,000 tons of wool, basically 90% from Ruili, won the “out-of Yunnan, from Ruili Jade” in the world. Rich red, sapphire Regardless of the South River Valley Taobao is the only country to be developed for tourism projects Taobao place, where visitors can experience the fun of Taobao lower river. Ruili in Yunnan Province is a feature of the city of cultural industries, relying on regional advantages and natural resources, in order to build a bright spot for jewelry culture to culture and cultural festival will focus on the development of cultural industry pattern, in 2006 the city’s cultural industries account for GDP7.73 %, With the focus and highlight the most important jewelry industry, and its added value accounted for 5.9 percent of GDP in the city, a dazzling jewelry Oriental City is the rise of the western region.

     At present, the city of Ruili formed the relative concentration of the five major parks: Jewelry pedestrian street, Huafeng processing zone, were sister-city wool market, the sister were in the Main, water park and entertainment marketing area. Jewelry engaged in the processing and marketing of more than 4,000 merchants from China’s mainland and Hong Kong, Taiwan, as well as Myanmar, Pakistan, India, Nepal and other countries, employing 35,000 people. Jewelry trade has not only varieties of jade, but extended to the tree of jade, precious stones of different colors, agate, crystal, gold and silver jewelry, high-quality wood, such as a variety of stones. Ruili is a feature of the province’s cultural industries and cities, with jewelery in 2007 mainly of the city’s cultural industries account for GDP8.6%. 2005 Beijing International Jewelry Show, the city’s jewelry engraver was seven “Heavenly Prize,” in 2006 was 10. In 2006 the “Chinese jade jewelry features jewelry industry base in the mayor Forum”, Ruili was named “Chinese jade jewelry features jewelry industry base.” 2007 Yunnan Provincial Party Committee Propaganda Department, Trade and Industry Bureau, and other eight provincial departments to Ruili jewelry as a pedestrian street of the province “in malls and shops without fake” street demonstration, which honors for the jewelry industry Ruili plug off the wings.