chain from the simple point of view, the jewelry chain can be divided into two types: one is a trademark of the commodity chain (productandtradenamefranchising), a class of business model is a chain (businessformatfranchising). The national jewelry chain in the origin of most of the brand jewelry manufacturers, the manufacturers of the original sales channels and into the expansion of its co-operation is mainly to provide products and the use of the trademark. Even if some domestic jewelry chain’s own brand owned or controlled by a considerable knock-on terminals, but the company’s main business is more on trade mark goods for the chain. Trade mark goods chain is a traditional form of joining a chain, joined the relationship between the headquarters and the like with the original operator of the relationship between the traditional business model, the chain has not really learned the headquarters to join in a full range of Terminal management skills, but also very difficult to be practical and support the marketing terminal, which means that with a real chain brand competition weapon-free enemies of Islam, the brand has been out of a passive or active withdrawal of the reasons for high-quality channels and would like to be Of us. The business model is relatively new chain of Franchise mode, it will be the mainstream in the future development direction of the chain. The chain business model is completely different from trademark goods chain, the chain’s business model by providing sustainable profitable business model to join the chain, can be said to be more competitive in the form of chain operations. It can be said that this is not the way the chain manufacturer’s sales network extension, but a true sense of the end of the chain. This shows that the end-run jewelry, jewelry chain terminal so that the health and the sustainable development of trade mark goods chain is by no means our best to resolve the issue.
chain is the core of large-scale production mechanization in circulation in the area of innovation and application, the first chain to be resolved is how to establish a scientific standard terminal operators, and then through the training system to achieve large-scale reproduction, through the end of the Steering system Control the whole chain of standardized operating terminals. Now the Chinese jewelry industry chain brands in addition to domestic and foreign brands have licensed the basic integrity of the chain system, most of the domestic brand is owned by the use and to obtain the chain system. Such a chain system and sometimes even their own flagship store or shop model will not solve the problem of profit, then this chain system, how to talk about sustainable development? How can such a chain system, how can copy the success? It was
said: The chain is copied, We can not agree with this, then we have to copy what is the headquarters of the gorgeous model shop, or a set of sustainable profitable business model. How successful do not have the headquarters of the terminal operating standards, what he can give you a copy? I would like to end even if very hard to learn but also is a copy of the form a chain of terminals, a soulless, empty, profit mode. To join a chain system is not to help the chain headquarters in the expansion of sales channels, but for the sake of profit, so that the terminal can not be sustainable profit chain system is not the raison d’etre, even if it was the existence of the industry development A counter-examples. I suggest that the trade mark goods chain brand with great concentration, a real sort of a terminal allows sustainable profitability model, rather than through the elaborate packaging and dressed up to make beautiful, as it may ultimately harm their business, but eventually became Industry pioneer, or other brand of chain Jiayi.
chain is copied, and the need to copy a standard, the standard will have established a chain system, a well-chain system only into the realization of large-scale operation, with large-scale operation in order to lift up the brand, and also the ultimate brand And must be combined with capital. This can be a real sense of chain business development context, however, the domestic jewelry industry has few practical ideas in this venture, more copy and put together a chain system, and then through the sensational The build-up to a high-profile, low-loyalty brand. Even worse would also like to loose it through the chain networks and self-well-known brands to Break Quanqian stock market, which can really let the audience is Chinese jewelry industry is entering a manic phase.
brands to seek capital and the results there is no right or wrong, but if a chain brand in the absence of the establishment of a sustainable end to make a profit on the standard early with the combination of capital, which is spoil things by excessive enthusiasm, even if the combination is also no doubt that the realization of Tower built on sand dunes suicidal.
China’s jewelry industry is needed is the creation of a sustainable profit set off a chain reaction of the operating system time, who would take the lead in solving real sustainable profitable franchise and joined the headquarters of sustainable profitability, will probably true The industry has become the strong, not to carry out a high percentage of non-gambling chain.
Source: HC network