In recent years, with the common people’s living standards improve, increasing concern for many men to improve their own quality. A national survey shows that 65% of men believe that the men wear jewelry show more temperament, training and identity. According to the data show that domestic sales of men’s jewelry accounts for total sales of jewelry 1 / 4. Can be seen wearing a gold and silver may not be patent women, men can also choose to openly like the jewelry. According to the U.S.
jeweler (OA), said the organization, the United States last year, retail sales of jewelry and watches 450 million. 50 billion U.S. dollars, that is, more than 20,000,000 pieces of jewelry for men to buy, including its intention to buy gifts and to wear their own, showing that male jewelry is a huge market to be developed.
from the 18-year-old to 35-year-old young man is the largest jewelry consumer groups, including the preparation of young married men, young boys, the pursuit of fashion, the success of the young men, new jewelry is changing their first choice. In addition, men as a piece of jewelry in emerging markets, has been in Guangdong, Zhejiang and other jewelry manufacturers aware of that, in some fashion on the street selling copper, silver jewelry comes from there. Such as rings, necklaces, bracelets, tie clips, brooches, belts, hoop arm, the suit straps, wallet and other traditional ornaments, and some new pop, heavy metal to shape, brand accessories, casual style and so on the beach as the main trend of men’s jewelry .
According to the survey, the prevalence of men in Shanghai after the shelf jewelry sales, as did women jewelry.
Source: Herald family